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SYLLABUS OVERVIEW |
MANAGEMENT COMMUNICATION (Bienvenu and Timm) |
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Class and day |
Major topics |
Due or graded (points) |
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Before
1st class |
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Read
book |
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#1
Mon 9-1 |
· Introduction
and needs assessment · Review
Strategic Communication Model (SCM) · SCM
introduction exercise · Review first
pres. assignment |
Comm.
Challenge memo (10) |
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#2
Tues 9-2 |
· Business writing
(Paul) · Rehearse
presentations with peers · 2-minute prop
presentations |
2-min.
prop pres (10) |
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#3 Wed 9-3 |
· Visual Aids
(Sherron) · Introduction to
cases: A and B · Review
Winning Teams |
Self
eval memo (20) Team
skills inventory from orientation |
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#4
Thurs 9-4 |
· Case
presentations: C and D · Discussion of
strategies, delivery, and slides |
Team
case pres (20) Slides |
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#5
Fri 9-5 |
· Customer
Loyalty (Paul) · Project ideas |
Project
suggestions |
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#6
Mon 9-8 |
· Case
presentations: E and F · Discussion of
strategies, delivery, and slides |
Case
pres (35) PPT
(5) |
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#7
Tues 9-9 |
· Giving and
receiving feedback · Writing
review and peer feedback |
Customer
Loyalty memo (30) Peer
feedback (5) |
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#8
Wed 9-10 |
· Individual
recruiting presentation with Q&A and feedback |
Presentation
content, organization, delivery (20) PPT
(5) |
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#9
Thurs 9-11 |
· Gender Differences
(Sherron) · Review of
class take-aways · Prep for
final presentations |
Second
self-eval (10) |
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#10
Fri 9-12 |
· Team final
presentations |
Final
presentations (50) PPT
(10) |